Victor Spuza

Work

Favente

Brand-to-creator platform · product design

I designed Favente’s creator onboarding, guided content creation, and performance reporting flows. All three went live. Guided Create brought the steps into one project, and the performance record now distinguishes missing data from a real zero.

  • Product & interface
  • Startup building

The work, annotated

Favente Performance page, dark theme, synthetic data: reach hero, five measures, chart and measurement rail. (open the full screen)123
Creator Performance page in Favente’s dark theme. Synthetic data.

  1. Five measures (reach, engagement, audience, conversions, output), each read through one typed contract.
  2. “How this is measured”: period, scope, coverage and source sit beside every figure.
  3. Stale data says so: “Out of date” with the last reading's age.
Role
Founding Technical GTM
Timeframe
Jun 2026 – Present
Team
Founding team member
Tools / stack
SvelteKit, TypeScript, Figma, Claude Code, Playwright
Status
Live: creator onboarding, guided content creation and performance reporting (merged in PRs #15, #76)

The problem

Favente is an early-stage platform that helps brands recruit their existing users as paid creators, then guide, review and pay for their content.

Two kinds of friction came up in review. Guided Create was really five separate generators: the creator's topic reached none of them, and the script never saw the accepted format. The performance views made results look worse than they were. Accounts were summed by shared date, so the headline “fell” whenever one account had not reported, and a radar chart scored creators against invented targets.

My role

I joined Favente as Founding Technical GTM. As a founding team member I designed and shipped the creator onboarding, guided content creation and performance reporting flows, which are now live. I ran click-by-click usability audits to cut extra steps, and redesigned navigation and the mobile layouts so the product felt consistent. For each change I wrote the implementation brief and tested the build for function, layout and usability before release.

Decisions & what changed

  1. Live

    Guided Create as one connected project

    I turned five separate generators into one project. Each step now carries what came before it: the brief, the concept and the accepted hook flow into the script and on to Finish. The company’s brief shows as the company’s own guidance instead of being merged into the creator’s idea. On a 390 px phone the text column went from 143 px to 303 px.

    Evidence · Merged 24 Aug 2026 · live, per the résumé (“guided content creation … all now live”)

    Inspect the rejected option

    Five standalone generators, each choosing its own subset of context.

    Guided Create, Script step, dark theme: a five-step progress bar (Brief done, Concept needs review, Script current, Finish, Produce optional), the creator's accepted hook 'Your onboarding is why they leave' carried in, and Draft from your hook with a Draft a script button. Synthetic data. (open the full screen)
    Close-up · Script step, dark theme: the accepted hook carried into the script (synthetic data)
    Guided Create hub, dark theme: Continue video, and a Pick up where you left off card for the saved concept 'Why our onboarding takes 30 seconds' at its next step, Turn the hook into a script. Synthetic data. (open the full screen)
    Close-up · the hub, dark theme: the saved project waits at its next step (synthetic data)

  2. Live

    A track record that never shows missing as zero

    I replaced the radar chart with one row per measure. Its axes mixed different scopes and scored creators against made-up targets, so results looked worse than they were. Now each graphic follows the arithmetic, and “not connected”, “not tracked”, “not imported” and “building history” are all kept apart from a real zero. A first import counts as a snapshot, never as growth, and comparisons need a like-for-like window.

    Evidence · Track record merged 10 Oct 2026 and the Performance page 11 Oct, after an Overview aggregation fix on 24 Aug · live, per the résumé

    Before, light theme, 1440 px, same synthetic record: the Track Record led by a Performance profile radar scored against a fixed strong-creator mark of 1M tracked views. (open the full screen)
    Before · a radar scored against fixed marks (same data)
    After, light theme, 1440 px, same synthetic record: one result (views gained since readings began) and a Record at a glance panel listing reach, engagement, audience, conversions and output in their own units, with no combined score. (open the full screen)
    After · one result and five measures in their own units (same data)

    Same sample record in both. Before, the headline was 1.9M “tracked views on approved claims”: the lifetime sum of creator-submitted counts (1,938,000). After, it is 1.8M “views gained since readings began”: the 1,838,120 views actually observed across three connected accounts since 6 June 2026.

    Close-up, dark theme: followers by account with YouTube marked Not imported, and claimed posts split into 3 tracked (9 conversions) and 3 untracked, labelled not zero. Synthetic data. (open the full screen)
    Close-up · the same record in the dark theme: “Not imported” and “3 untracked, not zero” (synthetic data)

  3. Proposal

    Three directions compared before one was merged

    Before committing to one design I built three comparable analytics directions (A, B and C) on the same synthetic data, each handling the awkward states honestly: snapshot vs growth, not reported vs zero, a partial day, stale data. The merged design, D, combines the strongest parts. The three explorations stayed in a dev-only lab.

    Evidence · An unmerged design lab, “analytics design directions A/B/C”, on synthetic data

What was built

  • Guided Create session flow: brief → concept → script → finish → produce.
  • Creator Performance page and the Track Record on one five-measure contract.
  • Implementation briefs and visual-QA targets (populated, first import, empty, dark, 360 px).

Outcomes

Live
Creator onboarding, guided content creation and performance reporting flows
Self-reported · Updated résumé
Merged
Guided Create overhaul, Track Record and Performance page merged to main
Verified · source noted · PRs #15, #76